The world’s most favourite spirit (in my opinion), rum, has reportedly just over taken Pisco in the percentage of house hold purchases in the South American country of Chile. Why? Who knows , but it does spur to mind some memories of times gone by with an unusual, yet interestingly tasteful drink, the Pisco sour, which is a drink you must try.
The increase in rum sales was reported on Haiti news.net:
While beer tops the list of favoured beverages, Chilean purchases of rum have surpassed those of Pisco, a brandy distilled from white Muscat grapes grown in the area around Pisco in central Chile.
Between August 2009 and July 2010, 36.8% of households bought rum while only 33.6% bought Pisco. 35.9% bought rum and 39.8% bought Pisco between August 2008 and July 2009.
Much of the rum in Chile is produced by international companies, which have large advertising budgets.
This sent me back to 2007 when I spent 5 weeks in Peru with my mum and spent much of that time sipping Pina Colades and Pisco Sours. I even brought some Pisco back with me and made some great cocktails with it last New Year’s Eve.
This news follows a recent article from www.scuktravel.com on how Rum purchases have also increased in Cuba due to tourist sales:
Travelers embarking on Cuban holidays may well have contributed to increasing sales of one of the Caribbean nation’s exports.
Havana Club rum is popular among tourists as well as natives and its owners are expected to report a nine per cent rise in the number of cases sold this year…
With all these sales of Havana Club rum, I guess there’ll me a lot of Mojitos & Cuban Libres getting consumed in Cuba – time for a holiday!